Playing around with ChatGPT, my first impression can only be described as mind blown 🤯. When you see it respond in thoughtful and deep ways, you can see who this is going to change the world. And that’s not being hyperbolic, this company is already revolutionizing so many industies.
For those who don’t know, ChatGPT is an AI model that is conversation base. Ask it anything and it replies with text to help you. Also related is DALL-E, which is an image generation AI. Both of these are by Open AI.
The more and more I use ChatGPT, you can see some problems arise. Part from ChatGPT itself, and part from it being so popular that the rush of use will cause a race to the bottom. What do I mean?
Here are some problems I’ve encountered, and some takeaways on how to overcome them.
Problem: The responses are generic.
When using ChatGPT, the responses generated can be generic and lack the personal touch. It sounds like a middle school essay. A lot of fluff, no personality. This can make it difficult to build a connection with your customers.
I find myself using ChatGPT as a “first draft,” then going through and editing (for example, this blog post).
Takeaway: Use ChatGPT as a start, then build on top. Give examples of good behavior you want ChatGPT to do. Make an effort to personalize your responses and add context to the conversation. This can help make the interaction feel more human and less like a scripted response or corporate speak.
Problem: Default answers just add to the noise.
Another challenge when using ChatGPT is relying too heavily on the default responses generated by the technology. This can make the interaction feel robotic and impersonal, which is bland.
This is also popular software, which means the default responses will be the most abundant thing put onto the web.
Everyone will be using the default responses, which is just a race to the bottom.
Takeaway: Customize your ChatGPT responses to fit your brand and voice. Include real world data or examples and ask ChatGPT to weave it into its responses.
Problem: It won’t replace all jobs, but it will augment all jobs to be more productive.
While ChatGPT can automate many routine tasks, it won’t replace all jobs. Instead, it should be viewed as a tool to augment your existing workforce and make your team more productive. It’s a junior developer, copywriter, researcher, assistant, whatever.
It’s great for that first draft, but sometimes it’s confidently wrong (aka a hallucination). You need to be knowledgeable enough to check its responses. Plus, knowing the right questions to ask yield better results.
Takeaway: Think of ChatGPT as a junior assistant. It can be useful, but still needs oversight. Use ChatGPT to handle routine tasks and free up your staff to focus on more complex issues.
Problem: Authenticity and trust are more important than ever.
Building authenticity and trust with your customers is crucial. Customers want to do business with companies they trust and feel a connection with. ChatGPT can produce content at scale, but lack your brand voice. People want to deal with you, your brand, and your expertise. Regurgitating content goes against your brand authority.
Takeaway: Ensure that the responses generated by ChatGPT are consistent with your brand and voice. Consider incorporating video into your ChatGPT strategy to provide a more engaging and personalized customer experience. Video is still highly valued and seen as authentic.
ChatGPT can be a valuable tool for small businesses looking to improve their operations, better customer service, and social content. Remember to personalize your responses, customize your ChatGPT to fit your brand, augment your workload, and build authenticity. By taking a proactive approach and involving your employees in the process, you can effectively use ChatGPT to up-level your business.