NCAA College Basketball AI Predictions
Using Google AI to watch realtime NCAA college basketball games and deliver dynamic ads with predictions and data during the game.
Video Case Study
Know What Your Data Knows
Through Google Cloud, we successfully crafted a live product demonstration during the NCAA College Basketball season. Utilizing data from the game's first half, we created a compelling 30-second ad scheduled to air at the beginning of the second half. Despite facing an incredibly tight deadline, we pioneered innovative methods for ad production, secured necessary approvals, and efficiently managed ad distribution. This endeavor showcased our confidence and expertise in navigating complex challenges behind the scenes.
- Premade assets able to make 100k unique of 30-second ads.
- Game's 2nd-half predictions made from 1st-half data.
- Ads made and trafficked in less than 10 minutes.
Watch the Video
The Results
Businesses learned they could use Google Cloud to "know what your data knows."
43 Million
Viewers
+91% Increase
Product Interest
+42% Increase
Brand Search Volume